The most expensive mistake in this field is expecting the platform to bring people in. It will not. The till is where people pay, not where they discover you.
The funnel in five steps
- 1Reach — where strangers see you (TikTok, Reels, Shorts). The goal is not to sell but to stop the thumb.
- 2Relationship — where they remember you (Stories, Threads, X). This is where “pretty” becomes “her”.
- 3Conversion — where they decide (X, Reddit, DMs, link-in-bio). A sample of the level and a reason to click now.
- 4The till — where they pay (OnlyFans, Fanvue, Fansly).
- 5Ownership — where you keep the audience (Telegram, email). The only two channels nobody can switch off.
Instagram and TikTok accounts can vanish overnight. If your audience lives only there, you do not have an audience — you have borrowed reach.
What it means for your week
- Every week, part of the work moves fans to a channel you own.
- You do not create separately for each network — shoot once, distribute by the rules.
- Offers go where they are allowed. On TikTok, not even a hint.