| Step | What it is | When to offer it |
|---|---|---|
| 0 | A free sample on X or Reddit | always — it is a window, not a loss |
| 1 | The subscription | from link-in-bio and CTAs under samples |
| 2 | A welcome PPV | within 24 hours of joining, while interest peaks |
| 3 | A bundle or series | to whoever bought one part of that series |
| 4 | A custom | to repeat customers only, with a fixed price list |
| 5 | Sexting or time | to the biggest spenders; time-limited |
An offer needs a reason the fan can see. “Because you bought part one, here is part two” works. “Hi, I have something new” does not — it reads as a broadcast.
When you have no documented reason, do not personalise. A fake personal message that misses is worse than none.